Up To Speed

The latest episode of the IRL’s official Up To Speed show is using a bunch of the footage that I shot at Infineon Raceway last week.  Kinda cool, and glad to see my footage find new uses Here’s the Youtube version.

One of the things that I like about the Indy Racing League is that it’s really embracing new media to promote their series. Some of that might come out of necessity – TV coverage and promotion is lacking a bit right now and the league is looking for additional ways to bring coverage to the fans. But in general they are going in the right direction – weekly update shows, streaming qualifying and races, lots of interaction opportunities on the webpage. Other racing leagues are a bit behind this, or overly driven by corporate and outside interests (NASCAR contracts out its own webpage to Turner, for example).